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The impact of social media in terms of Retail demand

Kiriakos Tsalkitzidis and Vetle Ottem Frantzvaag

Technology entrepreneurship at Technical University of Denmark


This master thesis investigates the impact of social media (unstructured big data) in terms of retail demand using a combinatory approach of business investigation and data science.


Talk info

15.45 - 16.00 Room 0.09