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International profiling strategy for Carlsberg’s beer brand 1664

Stine Sejer

Global Business Engineering at VIA University College


What if we could achieve specific knowledge from a series of defined events and gain strong indicators to nudge, stimulate and position future sales of a brand within a specific segment? This thesis will analyze and explore the potential of creating international marketing- and profiling strategies for targeted event-based nudging of an audience and which technological instruments that best support the desired outcome.


Talk info

15.45 - 16.00 Room 0.08